VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

FEBRUARY 20, 2015

If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. Direct costs show up on the Profit and Loss Statement and can be subtracted from revenue to calculate the gross margin of a company. What Is Cash Burn Rate? Give me the details.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Up and Running

OCTOBER 7, 2019

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Activation rate: measures how many visitors are engaging with your website or app. Marketing KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

AUGUST 21, 2014

You need to get to a point in your funnel where you have enough people coming in that you can get to that conversion rate that will get you the sales that you need to drive your business forward. The other thing that they’re going to ask you is average revenue per account or per user or per customer. If we increase our-.

Metrics 84

Metrics Startup Churn Rate Forecast 84

BeyondVC

DECEMBER 10, 2009

While the revenue model may change as well, I like to at least understand going into the investment that the entrepreneur's head is in the right place and that the economics work right from the start. The remainder would go into deferred revenue. Another area that is quite important is churn rate.

Churn Rate 112

Churn Rate Burn Rate Startup Metrics 112