Burn Rate Forecast Sales Sales Cycle 
Steve Blank
MARCH 17, 2020
The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? Burn Rate and Runway. To answer the first question, take stock of your current gross burn rate i.e. how much cash are you spending each month. What does your new business model look like? How do you know?
Up and Running
OCTOBER 7, 2019
Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Activation rate: measures how many visitors are engaging with your website or app. Sales KPIs.
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