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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

John says to drive growth, growth marketers must develop a “ T formation.”. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

This provides us more time to develop meaningful relationships with prospects and customers. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. 9) Accelerate portfolio company value.

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Lean Analytics

Startup Lessons Learned

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. The way I do it.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Humans develop habits based on what we believe is the fastest way to get from trigger to reward. Renewal rate. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.