Up and Running

DECEMBER 24, 2020

Gartner predicted that “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” For the information and technology industry, subscription models are now a core business model. Why implement a subscription service? And don’t be afraid to test and iterate.

Business Model 93

Business Model Churn Rate eCommerce Software 93

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

APRIL 27, 2012

We are all competing to capture people’s attention with whatever time is left, once they have logged out of their Facebook accounts for the day. A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. In reality this is a major problem.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Startup Lessons Learned

MARCH 21, 2013

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. My goal is to some day get an honorary degree for kicking ass in business. I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

The opportunity when I got to pitch on stage in front of 400 angel investors was for the largest angel investor conference in the Pacific northwest called Angel Oregon, and we competed with 60 other companies. Then referral rates and opt-out rates. These are the metrics for the SaaS model that we have.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60