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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. It was becoming a business model destined to fail. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. I was a Ph.D.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Connecticut Cheese Challenge. You spend time carefully crafting your keyword list.

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