24 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
APRIL 19, 2019
With a different business model, we wanted a name that didn’t sound like areal estate brokerage. To find our domain, and therefore name, I created an excel sheet that had one column of ‘primary’ words like fund, finance, deal etc. My wife, Sarah, surprised me with a trip to Kohler, Wisconsin, for my 40th birthday.
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