K9 Ventures

AUGUST 13, 2010

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Maybe that was the right thing to do to get the business, but the key point is that we didn’t test how much they would have been willing to pay.

Revenue 72

Revenue Developer Java Customer Development 72

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) In fact, this company hasn’t shipped any new products in months.

Customer 167

Customer San Francisco Lean Hockey Stick 167

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

JUNE 14, 2021

This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. This is the perfect opportunity to review how to apply your USP across your business. Convenience is table stakes in the DTC landscape. A unique selling proposition shouldn’t be used as a bandaid.

Software Review 158

Software Review Audience Differentiation Framework 158