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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. You validated our business model and added huge value to our efforts. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

Unseen Metrics. The same company, didn’t have a system to accurately identify it’s own key metrics. Would you invest in a company that didn’t know it’s own metrics? If I can copy your business by just looking around, then your company isn’t going anywhere anyway. Me neither.