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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Some startups are in stealth mode and maybe branding and beautiful design is important. So that’s one way to focus: goals.

Marketing

Marketing Sales Cycle Startup CTO Hire

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better.

Oakland

Oakland Incubator Lean Metrics

StartUpRoar

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

It’s Time to Play Moneyball: The Investment Readiness Level

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