View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. NVV: Some startup marketers think about crafting a nice, neat funnel, from a prospect’s first touch all the way down to sale. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. SolidWorks 2: The best VAR management program in the world? that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

infochachkie.com

SEPTEMBER 24, 2011

There is an inherent conflict in a consultant’s business model and the needs of a startup. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Pyramid Power. Consultant.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48