Steve Blank

APRIL 28, 2011

its product or service) to its customers. This week they were testing their hypotheses about Revenue Models: what are customers really willing to pay for? The team looked at the potential revenue and concluded that the outlook for this business with this customer segment was dismal. They did a restart.

Revenue 213

Revenue West Virginia Oklahoma Oklahoma City 213

YoungUpstarts

MARCH 31, 2016

Investors consider business plans that show the potential to solve big problems for big markets. Sure, your plan needs to include pro formas and cash flow projections, but if you want to seal the deal, show how you have validated your concept with real customers. Thinking too big or thinking too small. Get over it.

United Kingdom 100

United Kingdom Entrepreneur Oklahoma Ohio 100

Duct Tape Marketing

APRIL 24, 2015

It keeps me focused on the bigger goal of constantly finding new ways to serve my best customers better. Think of it like this: let’s say you live in Oklahoma City, and you plan to drive to Los Angeles, somewhere you’ve never been. Just like a business plan, it’s impossible to stick to your content plan like glue.

Oman 28

Oman Oklahoma City Los Angeles Oklahoma 28