The LeanLaunch Pad at Stanford – Class 7: Revenue Model
Steve Blank
APRIL 28, 2011
its product or service) to its customers. This week they were testing their hypotheses about Revenue Models: what are customers really willing to pay for? Is it a multi-sided market, and if so who’s the user versus who’s the payer. They quickly came up with a new business model canvas, value proposition and customer segment.
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