article thumbnail

How and Why You Should Validate Your App Idea Before You Build

Up and Running

Others believe in the start small, grow strong approach: build a small version of the app, test user demand, and then take it from there. It worked by enticing app users to recycle, which earned them points they could redeem for rewards from local businesses. They matched buyers with these businesses manually on-demand.

article thumbnail

Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

Jonathan Bragdon , CEO, describes Capacity as “a team of founders-turned-funders making non-dilutive, founder-aligned investments of $50-$300k in post-startup, post-revenue businesses planning to 2X revenues in 12-24 months. redemption, revenue share, etc.) Purpose Ventures’ deal structures are bespoke to each company.

Equity 78
article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. In many cases, it is a tendency we have to learn to restrain.

Analytics 165