Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

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Steve Blank

APRIL 9, 2009

Core Values Even after we had Mission and Intent down pat, one of the things that still drove me crazy was when we failed to deliver a project for sales on time or we missed a media deadline, everyone in my department had an excuse. on April 10, 2009 at 6:58 am Said: Amazing blog.

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Steve Blank

JULY 27, 2009

We four instructors would grumble and complain to one another about our lack of leadership. I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation.

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Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

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Steve Blank

OCTOBER 21, 2010

Filed under: Customer Development « Requiem For A Roommate 2 Responses steve , on October 21, 2010 at 7:05 am Said: what did Carl say at 1:12 ? I think he was saying that politicians and the media are trying to promote entreprenuership as the salvation of the nation, is that correct?

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Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Do you know the archetype of their customers? Me – “Have you used Company x’s product?

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Steve Blank

DECEMBER 3, 2009

Worries from the garage One of the worries I hear from entrepreneurs (not just my students) is that Customer Development means getting out of the building and sharing what you are working on. My co-founder, head of business development and I were in Japan raising money. Once it almost mattered. This is about the time it didn’t.

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