Remove California Remove Lean Remove Naming Remove Product Development
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

These companies would take our computers and put their name on them and resell them to their customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

article thumbnail

London Calling

Startup Lessons Learned

Four months ago, T he Lean Startup debuted at #2 on the New York Times bestseller list. On Monday, I’m taking The Lean Startup across the pond to the UK to launch the first international edition. The Lean Startup is a new approach to business that's being adopted around the world. Now is the time to think Lean.

Ireland 157
article thumbnail

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

article thumbnail

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

article thumbnail

Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. Waterfall, Agile, Lean?

Vertical 123