ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Learn From Your Campaigns.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). On-page SEO is important, but a campaign to increase your blog’s exposure and earn natural links will boost not only the page you are marketing but improve your entire site’s authority. Share your content more than once.

SEO 28

SEO Clickthrough Affiliate Private Equity 28