Remove Campaign Remove Continuous Deployment Remove Conversion Remove Customer Development
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If youre worried about disappointing some potential customers - dont be. I used to use $.05,

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Startup Visa update

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, March 6, 2010 Startup Visa update As I write this, I am traveling at 30,000 feet on Virgin Americas excellent IAD->SFO nonstop, following an intense few days of conversations in Washington, DC about the Startup Visa. Your support has been critical to everything thats happened with Startup Visa.

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Marching through quicksand

Startup Lessons Learned

So I generally feel right at home in these conversations. Each new campaign is a startup where Lean principals can be applied to maximum effect. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Only much later did I realize that this was an application of customer development to online marketing.

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Thanks for being part of the conversation.

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