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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. And it was very just vanilla.

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How to Create Effective Follow Up Campaigns

Duct Tape Marketing

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. Follow up campaigns can be a tricky thing for small business owners to manage. Today we’ll take a look at the elements that go into creating an effective follow up campaign and which tools can help you get it done.

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The Proof was not in the Pudding: Pudding Media is Shutting Down

VC Cafe

In its early days, the company offered free VOIP calls to landlines, with a plan to monetize those calls by contextually matching ads to the content of the conversation. It also offered direct response campaigns on the mobile for brands and agencies. According to Ariel, Pudding Media’s CEO, the company was ahead of its time.

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