ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Curate the right items and allow the customer’s impulses to do the work. Track and tweak. All the research in the world can’t predict how a customer will react to your offer.

B2B 129

B2B Email Sales Acquisition 129

Both Sides of the Table

DECEMBER 20, 2010

They need a stronger campaign about consumption rather than sending Tweets. Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. Twitter curates even wider.

XML 349

XML Curation RSS Viral 349

This is going to be BIG.

MARCH 29, 2010

One thing that Chris Fralic and I have been tossing around is the lack of a retailer centric play—where individual retailers can run their own group buys, manage discounts across various sites, run local campaigns across Foursquare, Facebook fan pages, etc. All of the current sites revolve around a centralized curation and sales function.

Syndicate 105

Syndicate Syndication Venture Capital Flash 105