Duct Tape Marketing

APRIL 30, 2015

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. They broadly work in the same way: you upload the content (which is published locally, on your blog), set the budget and timescale, then launch the campaign. Finding that audience is often the hardest challenge.

Distribution 28

Distribution Cost Social Media Viral 28

Duct Tape Marketing

DECEMBER 23, 2019

So, pay to play is definitely here. I see so many small business owners that work with pay per click firms that basically set up templated campaigns and forget them and don’t communicate and just say, “Oh, you got 27 clicks this week” Well what does that mean?

Small Business 70

Small Business Marketing Audio Technical Review 70

The Startup Magazine

JANUARY 31, 2022

Regardless of whether or not you’ve raised capital, you’re severely sensitive to the limits of what you can do in a pay-to-play world. Unlock your audience habits and behaviours, see what they need, and develop a tailored solution. . Creating a successful social media campaign isn’t easy, but here are a few quick reminders: .

Social Media 147

Social Media Marketing Early Stage Metadata 147

ConversionXL

JANUARY 18, 2022

They know there’s pay-to-play stuff. Develop a social media marketing strategy that nurtures relationships. Use this to build your sub-brand framework that every digital marketing campaign must follow. They know there are affiliate links. They know that the vendor’s blog isn’t objective. Maintain posting cadence.

Social Media 145

Social Media Audience Media Marketing 145