Remove Campaign Remove Differentiation Remove IP Remove Retention
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale. But I, you're right.

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The Direct-to-Consumer Checklist

Austin Startup

Don’t be afraid to try completely new campaigns with different brand language and color schemes. Even pre-launch, there’s work you can do here to differentiate yourself. Have you thought about how potential IP theft would impact your business? Have you tried testing user-generated content? Will you ship internationally?

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Discovery is the problem in gaming

Lightspeed Venture Partners

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. Today, game quality is an ante, but discovery is the differentiator. Publishers with a hugely successful hit game can often milk the IP with subsequent releases.

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