A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
ConversionXL
NOVEMBER 27, 2019
A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. The rest of the story is familiar.
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ConversionXL
NOVEMBER 27, 2019
A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. The rest of the story is familiar.
crowdSPRING Blog
AUGUST 6, 2017
Here are two good courses you might consider through Coursera: Business Strategy, offered by the University of Virginia. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Digital Marketing, offered by the University of Illinois.
online.wsj.com
SEPTEMBER 23, 2012
To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Opinion: Noonan: The Romney Campaign Needs a New CEO.
crowdSPRING Blog
AUGUST 6, 2017
Here are two good courses you might consider through Coursera: Business Strategy, offered by the University of Virginia. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Digital Marketing, offered by the University of Illinois.
Duct Tape Marketing
NOVEMBER 1, 2017
We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. I’m used to my six-month, by-month campaign. That’s great. That’s what we’re going to do. So it’s an investment.
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