Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JANUARY 14, 2022

Electronic signatures are legally binding due to the E-SIGN Act in the United States and similar laws in Europe. The first step into any campaign you launch should be research. For example, an eCommerce brand selling clothes would immediately know that a keyword like ‘buy men’s blue jeans’ was relevant and could bring direct revenue.

SEO 104

SEO Software Review Search Acquisition 104

thebarefootvc

DECEMBER 16, 2011

eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102