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Small Business Marketing – New Strategies to Get Noticed

YoungUpstarts

Clients should take a good look in the mirror when approaching PR. Good PR is effective because it creates a personalized identity for your company, telling your story and demonstrating your expertise to potential customers. What kinds of stories create great PR? It’s much more than specific products or prices.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help.

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Twitter Link Roundup #71 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Guerrilla to Genius: 300+ Creative Advertising Campaigns – [link]. Revealing picture of how fucked Illinois is even compared to other troubled states like CA and NJ – [link]. Useful new email service from amazon – allows you to leverage their experience to send bulk emails – [link].

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Why the Browser Matters

Ben's Blog

Before my partner Marc Andreessen and his friends at the University of Illinois invented the browser in 1993, most people thought only scientists and researchers would use the Internet. In fact, to a large extent Mike created the war by launching a withering PR attack that Microsoft couldn’t ignore. Lil Wayne, Swag Surfin.

CTO 78
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Marketing/Communications/PR. The breakdown: “This is a new vendor for us. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Advertising/Sales. Operations.