5 Old Brand Ad Campaigns We Still Love


There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

Elon Musk's Best PR Campaign to Date Happened and You May Not Have Noticed

Inc Startups

Elon Musk's Best PR Campaign Yet Happened and You May Not Have Noticed. Technology

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4 Essential Elements of An Effective PR Campaign

YFS Magazine

When it comes to PR, many startups and small businesses don't have deep pockets. Grow Marketing & Sales marketing PR pr strategies public relationsBut brand recognition can be achieved without spending thousands.

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. If you want more marketing & PR tips I summarized a few of them over here on my blog , BothSidesofTheTable and I’ll add to the mix over time. This article originally appeared on TechCrunch.

Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success


Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development.

Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

10 Essential PR Tips for Startups


10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

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Are You Accurately Measuring the ROI of Your PR Strategy?

Winston-Salem Journal State/Region News

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Effective PR strategies take time, effort and critical thinking.

3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Others business advice PR public relations publicity

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. How the digital PR industry benefits from interactive content? The digital PR industry, in particular, benefits greatly from interactive content.

How To Find PR Opportunities For Your Business


But PR can play a significant role in determining the kind of customers you attract and the level of brand loyalty that you enjoy. The most effective way to kickstart PR for your business is by subscribing to HARO (Help A Reporter Out). Hire A PR Agency.

7 Phrases Your PR Team Doesn't Want To Hear

Inc Startups

Your PR team can do some very good things for you--but it can''t work magic. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. PR professionals] can''t control the final messaging.

Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working.


How Smart Companies Use PR to Get the Word Out

Inc Startups

Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. PR masters don't write stories about themselves.

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Our PR Stinks: Here's What Your Startup Can Learn From It


We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. After making a bad choice with a PR company for the German market, we chose the PR Company for our international venture with care. Our PR still stank.

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5 Things Every Great Marketing Campaign Asks Itself

Inc Startups

marketing, PR, press release, how to write press release, small business

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Raising Capital? Follow These PR Rules

Inc Startups

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Done correctly, a cleverly crafted public relations campaign can help take a company to the next level in more ways than one.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

They could care less about a fancy marketing campaign or expensive promotional events. For example, one of my marketing campaigns revolved around providing a platform for successful entrepreneurs to answer questions posed by startup and small business operators.

Trump Campaign Manager Demonstrates How to Create a PR Nightmare in 7 Easy Steps

Inc Startups

Corey Lewandowski yanked reporter Michelle Fields by the arm. Then things got ugly

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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand


Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy.

PR/Media Exposure Campaigns: How Long Should They Be?

Up and Running

When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. 3-6 month campaigns: 38%. 6-9 month campaigns: 37%.

Book Marketing – What Can A PR Pro Do For You


Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

The Crazy Marketing Campaigns That Actually Worked


Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber.

Haiti 14

10 Secrets to a Really Successful Kickstarter Campaign

Inc Startups

Their campaign fell short. Kickstarter is about to turn five years old, and while there is all kinds of advice out there for project creators, it''s rare to be able to set aside the guesses, and compare two different campaigns for the exact same project. Do your own PR.

The Heart Of The Game: PR Lessons Learned From Game Of Thrones


While it is tempting in PR to add a little more color to a pale palette, embellishing or steering an audience into distraction to avoid the truth is the quickest way to lose respect and trust. by Leslie Licano, co-founder and CEO of Beyond Fifteen Communications.

Get Great PR: 7 Things You Must Do

Inc Startups

To improve results, couple campaigns with direct calls to action that invite user participation: cast a vote, upload video entries for entry into online contests, like your company on Facebook in exchange for money-saving coupons, etc. Have you orchestrated a successful PR launch?

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10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday. ‘Tis the season. Not for giving gifts or reflecting on peace on earth.

The #1 Mistake That Kills Your E-mail Campaign

Rembrandt Communications

The post The #1 Mistake That Kills Your E-mail Campaign appeared first on Boost sales fast with content marketing strategy, SEO and PR here. Do you let your e-mail messages go out like this? You’re a small business owner who wants to save money wherever possible. I get it.

SEO 11

5 free and effective publicity tools to boost your crowdfunding campaign

The Next Web

If you want your crowdfunding campaign to really succeed, it’s not enough to raise funds from your family and friends – you’ll want to have wider coverage in the media. Almost every campaign that’s raised over $100,000 needed some sort of PR to get to that level of funds.

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5 Best Practices For Increasing Earned Media For Your Brand


To maximize ROI of any campaigns, social sharing is a must. It will only just make your campaigns irrelevant and sometimes even just backfire. Look at how the rate of sharing can alter by campaign type, from Wildfire’s study: 4.

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This Startup Could Be PR Firms' Worst Nightmare

Inc Startups

But because they typically have little experience in PR, most of the time their pitch emails fall flat and end up in the trash. A new company, PressFriendly , just launched with the hopes of remedying this problem by providing startups with an alternative method of PR.

3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. Here are three tips for finding the right PR agency for you and your business.

When Kickstarter Campaigns Go Bad

Inc Startups

However, if you've ever taken part in a Kickstarter campaign, you're probably familiar with a nagging voice in the back of your head asking, "What happens if they don't do what they say they'll do?" What happens when supporters do their part, but you can't do yours?

Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

How To Up The Antics And Go Viral With Your Next Publicity Campaign

Entrepreneurs-Journey.com by Yaro Starak

Branding and Publicity kerry mcduling pr publicity campaign publicity stunts social media marketing viral marketing word of mouth marketing

5 Questions To Ask Before You Launch A PR Campaign

YFS Magazine

When it comes to PR, here's how to ace yours. Grow Marketing & Sales media coverage PR public relations publicityThe Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing.

PR 0

3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. Here are three tips for finding the right PR agency for you and your business.

How to Handle and Avoid Negative Publicity

Up and Running

While big companies like Gap and the NRA can more easily bounce back, a PR disaster for a smaller company could put it out of business or at the very least, have an impact on revenue, and tarnish the brand for years to come. But, what if you can’t afford a PR firm?