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5 Old Brand Ad Campaigns We Still Love


There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

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How to Run Startup PR Like an Election Campaign

This is going to be BIG.

Campaigns, conventional or not, are highly motivated and energetic storytelling machines. That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. Here are five things startup founders can take away from the way campaigns work: 1) Campaigns have a message. 2) Campaigns work on a schedule. Campaigns are about editorial logistics.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. If you want more marketing & PR tips I summarized a few of them over here on my blog , BothSidesofTheTable and I’ll add to the mix over time. This article originally appeared on TechCrunch.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users.

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. How the digital PR industry benefits from interactive content? The digital PR industry, in particular, benefits greatly from interactive content.

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

They could care less about a fancy marketing campaign or expensive promotional events. For example, one of my marketing campaigns revolved around providing a platform for successful entrepreneurs to answer questions posed by startup and small business operators.

7 Phrases Your PR Team Doesn't Want To Hear

Inc Startups

Your PR team can do some very good things for you--but it can''t work magic. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. PR professionals] can''t control the final messaging.

How Smart Companies Use PR to Get the Word Out

Inc Startups

Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. PR masters don't write stories about themselves.

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5 Things Every Great Marketing Campaign Asks Itself

Inc Startups

marketing, PR, press release, how to write press release, small business

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Our PR Stinks: Here's What Your Startup Can Learn From It


We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. After making a bad choice with a PR company for the German market, we chose the PR Company for our international venture with care. Our PR still stank.

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Trump Campaign Manager Demonstrates How to Create a PR Nightmare in 7 Easy Steps

Inc Startups

Corey Lewandowski yanked reporter Michelle Fields by the arm. Then things got ugly

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Raising Capital? Follow These PR Rules

Inc Startups

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Done correctly, a cleverly crafted public relations campaign can help take a company to the next level in more ways than one.

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PR/Media Exposure Campaigns: How Long Should They Be?

Up and Running

When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. 3-6 month campaigns: 38%. 6-9 month campaigns: 37%.

PR 6

Book Marketing – What Can A PR Pro Do For You


Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

The Crazy Marketing Campaigns That Actually Worked


Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber.

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The Heart Of The Game: PR Lessons Learned From Game Of Thrones


While it is tempting in PR to add a little more color to a pale palette, embellishing or steering an audience into distraction to avoid the truth is the quickest way to lose respect and trust. by Leslie Licano, co-founder and CEO of Beyond Fifteen Communications.

3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. Here are three tips for finding the right PR agency for you and your business.

10 Secrets to a Really Successful Kickstarter Campaign

Inc Startups

Their campaign fell short. Kickstarter is about to turn five years old, and while there is all kinds of advice out there for project creators, it''s rare to be able to set aside the guesses, and compare two different campaigns for the exact same project. Do your own PR.

Get Great PR: 7 Things You Must Do

Inc Startups

To improve results, couple campaigns with direct calls to action that invite user participation: cast a vote, upload video entries for entry into online contests, like your company on Facebook in exchange for money-saving coupons, etc. Have you orchestrated a successful PR launch?

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The #1 Mistake That Kills Your E-mail Campaign

Rembrandt Communications

The post The #1 Mistake That Kills Your E-mail Campaign appeared first on Boost sales fast with content marketing strategy, SEO and PR here. Do you let your e-mail messages go out like this? You’re a small business owner who wants to save money wherever possible. I get it.

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3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. Here are three tips for finding the right PR agency for you and your business.

10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday. ‘Tis the season. Not for giving gifts or reflecting on peace on earth.

5 Best Practices For Increasing Earned Media For Your Brand


To maximize ROI of any campaigns, social sharing is a must. It will only just make your campaigns irrelevant and sometimes even just backfire. Look at how the rate of sharing can alter by campaign type, from Wildfire’s study: 4.

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5 free and effective publicity tools to boost your crowdfunding campaign

The Next Web

If you want your crowdfunding campaign to really succeed, it’s not enough to raise funds from your family and friends – you’ll want to have wider coverage in the media. Almost every campaign that’s raised over $100,000 needed some sort of PR to get to that level of funds.

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Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

This Startup Could Be PR Firms' Worst Nightmare

Inc Startups

But because they typically have little experience in PR, most of the time their pitch emails fall flat and end up in the trash. A new company, PressFriendly , just launched with the hopes of remedying this problem by providing startups with an alternative method of PR.

When Kickstarter Campaigns Go Bad

Inc Startups

However, if you've ever taken part in a Kickstarter campaign, you're probably familiar with a nagging voice in the back of your head asking, "What happens if they don't do what they say they'll do?" What happens when supporters do their part, but you can't do yours?

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How To Up The Antics And Go Viral With Your Next Publicity Campaign by Yaro Starak

Branding and Publicity kerry mcduling pr publicity campaign publicity stunts social media marketing viral marketing word of mouth marketing

How to Handle and Avoid Negative Publicity

Up and Running

While big companies like Gap and the NRA can more easily bounce back, a PR disaster for a smaller company could put it out of business or at the very least, have an impact on revenue, and tarnish the brand for years to come. But, what if you can’t afford a PR firm?

Does “Going Viral” Actually Result in More Conversions?


Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Here are some non-video viral campaigns that have been successful in the last few years. First, consider how shareable your campaign really is.

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Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Yes, there are examples out there of entrepreneurs who successfully launched their own PR campaigns, netting the kind of national coverage everyone desires.

The Year's Most Memorable PR Stunts

Inc Startups

Here's a look at 10 of the year's craziest PR stunts. Here are the most memorable PR stunts from 2011 — for better or worse. Is it really true that all press is good press? Done well, publicity stunts can generate huge positive buzz for you and your company.

Ready for a Big, PR Launch? Don’t Fight Campaign News

Rembrandt Communications

Right now, the media is focused on the elections and campaign news. Business Marketing PR campaign media public relationsIf you are getting ready to launch a new product or Website, it’s probably not the best time to do so. However, there are still some ways to generate media attention. Work with the election season. Is there any way you can [.].

Cracking the PR Code of the Google Mystery Barge

Inc Startups

PR stunts designed to build buzz can backfire if they''re viewed as self-serving. Here''s how to pull off a successful teaser campaign. Consider these examples: Earlier this year, Domino’s Pizza launched a week-long social media campaign.

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing. Round Seven: Speech and PR.

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How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign.

Entrepreneur Social Media FAIL: I don't have time to blog because I need to hire, get customers, get PR and raise money

This is going to be BIG.

Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., but it's your own story that is the fuel for a well executed PR campaign these days--and I think it starts best on your own site in your own voice. Tweet. Let's be clear--you can absolutely build an incredible company without participating in social media.

3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Ninjas are agile, fast, and efficient.