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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Students will start by mapping their assumptions (their business model) and then each week test these hypotheses with customers and partners outside in the field (customer development) and use an iterative and incremental development methodology (agile development) to build the product. Present and explain your marketing campaign.

Wiki 315
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Pick the Perfect Name for Your Startup

mashable.com

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare.

Naming 94
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Retooling Marketing in a B2B Company

Venture Chronicles

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted.

B2B 45
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The Direct-to-Consumer Checklist

Austin Startup

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? product costs, packaging, forward shipping, fulfillment, merchant fees, discounts, resellers/partners, credit card errors, returns shipping and processing, etc. These add up very quickly.