ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

JULY 6, 2020

This hypothesis might be the case until we saw the crisis in Italy. First in Wuhan, China, and then the fact that it can spread so quickly in Italy and continental Europe really surprises me and I think a lot of others as well in the scientific community. Eric Ries : That's a remarkable use of social media.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So first of all, what a testament to social media and its power to reach- Tomas Pueyo : Huge. And then, they were seeing it happening in Italy, but it's just Italy. Getting clear, unbiased reports has been challenging, even for simple problems.

South Korea 114

South Korea Silicon Valley Sweden Italy 114