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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And what can you do to get the most out of your campaigns? But why not just focus on SEO and call it a day? I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. But if you’ve never run a Google Ads campaign before, you may feel overwhelmed. Do you research on PPC firms.

Search 71
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123