Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Email Marketing: Campaign Analysis, Metrics, Best Practices. Search Engine Optimization (SEO) Metrics & Analytics. Brand Measurement: Analytics & Metrics for Branding Campaigns.
Occam's Razor
DECEMBER 9, 2013
Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). Just focus on the last column in that report, then optimize your campaign targeting, content and success measures. You can do it for Bing, email, AOL ads, social, even SEO!
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