Cap Table Down Round Marketing Revenue 
Both Sides of the Table
FEBRUARY 8, 2016
And when prices are dropping on a VCs existing companies in market, there is a substantial reduction in FOMO (fear of missing out) for new deals, which means that investors take their time in making investment decisions. Don’t assume that you can “just do a down round” if necessary. Down rounds are corrosive.
abovethecrowd.com
APRIL 20, 2016
Why the Unicorn Financing Market Just Became Dangerous…For All Involved. A high performing, high-growth SAAS company that may have been worth 10 or more times revenue was suddenly worth 4-7 times revenue. These mutual funds “mark-to-market” every day, and fund managers are compensated periodically on this performance.
www.paulgraham.com
APRIL 28, 2010
There never has to be atime when you have no revenues. As a company gets more established,its valuation gets closer to an actual market value. The disadvantage of taking money from less known firms is thatpeople will assume, correctly or not, that you were turned down bythe more exalted ones. they decide to start talking to VCs.
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