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How to Structure Your Optimization and Experimentation Teams

ConversionXL

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

As Ive argued elsewhere , my belief is that startups (and anyone else trying to find an unknown solution to an unknown problem ) have to measure progress with validated learning about customers. Luckily, Chad Austin has recently weighed in with an excellent piece called 10 Pitfalls of Dirty Code. If a feature worked, wed keep it.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Labels: product development 15comments: mukund said. Great piece!

CTO 168