ConversionXL
NOVEMBER 6, 2017
If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. This is especially true of big businesses: Chad Sanderson, Subway. A second segment we typically setup might include: existing customers vs. first-time customers.
ConversionXL
OCTOBER 19, 2017
Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
APRIL 3, 2019
Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.
ConversionXL
FEBRUARY 27, 2019
Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Likewise, customers who’ve never bought from you might need different content than repeat customers.
ConversionXL
OCTOBER 4, 2017
Chad Sanderson, a conversion optimization, experimentation, and personalization specialist for Subway, argues that developing a system that includes the many aspects of optimization is one of the biggest challenges. Chad Sanderson, Subway. The hardest thing is] to stay really customer-centric.”. #4
ConversionXL
APRIL 3, 2018
Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.
Duct Tape Marketing
JANUARY 4, 2024
Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! John (14:57): Let's talk about metrics. Give me 10 ideas.
Expert insights. Personalized for you.
112 
Let's personalize your content