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How to Segment A/B Test Results to Find Gold

ConversionXL

You might also notice that people using the Firefox browser hardly convert at all when they see variation B: this could mean that there are some technical issues with the front-end code that make the treatments not work on Firefox. This is especially true of big businesses: Chad Sanderson, Subway. Chad Sanderson, Subway.

Chad 112
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

It became harder and harder to separate how the software is built from how the software is structured. If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? If not, whos going to insist we switch to free and open source software? I dont think so.

CTO 168
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Forum and review mining. “Email marketing is dead.” But email isn’t going anywhere. And email marketing has an ROI of 28.5%

Email 133
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Click on over and give us a review on iTunes, please! John (14:57): Let's talk about metrics. 11:18] What is your approach to monetizing? [15:09]

Revenue 79
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

Our code pushes take another six minutes. Since these two steps are pipelined that means at peak we’re pushing a new revision of the code to the website every nine minutes. On average we deploy new code fifty times a day. Code reviews and pairing Great practices. Throwing out a lot of code.

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10 Conversion Optimization Myths that Just Won’t Go Away

ConversionXL

I say to the optimization champions in companies all over: Be patient, diligent, determined. ” Also, if you’re spending time copying competitors or reviewing shady case studies, you’re not spending time on validated learning, exploration, or customer understanding. Your tool will tell you when to stop a test.”.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Work hard to define meaningful product metrics – enabler of team success. Chad Sanderson – The Statistical Pitfalls of A/B Testing. There’s no single metric to track, there are many: Leads. Small snippet of code. Challenge data silos (metrics split out by different devices) by reviewing your metrics.

Retention 106