article thumbnail

Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Rather than sending out blanket marketing and sales collateral and seeing what sticks, use data and automation to deliver content in a timely, targeted and tailored fashion. The time and money saved is significant! The future of CRM and machine learning. www.act.com ).

article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Or you may send out sales emails to increase revenue. There are tons of emails you can send your prospects and customers, but three critical emails relate to onboarding , sales, and transactions. They showcase how Canva will save time (and money) before sending sales emails to invite trial users to transition to paying customers.

Email 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106
article thumbnail

CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. CRO deals with bottom of the funnel (more people converting to sales). What’s different?

article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

You use marketing and sales language, when attempting to make technical points. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. You don’t provide a single example of what you can’t do in one of the.NET OO languages, or what you consider to be hard to implement with.NET.

Java 107