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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. It comes down to understanding how the channel actually operates—not how you’d like it to operate. that got the most interactions, how much engagement each post gets, and more.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

With this data, you can move away from the “post everything we publish” Facebook strategy & instead try to curate high performing content based on previous post performance. Beyond improving headlines & images on Twitter, it’s also vital you’re distributing content at the times your followers are most likely to see them.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.