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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

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How to Optimize Videos for Conversions

ConversionXL

Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Also, it only works on browsers that support Flash. First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

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