ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Smaller brands have fewer users, but they’re also less loyal.
ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Final Thoughts on A/B Testing for Email Campaigns.
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The Equity Kicker
JUNE 29, 2017
Competition on paid channels. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Being data driven and first class at exploiting paid marketing channels is now table stakes. Superior tooling – makes it easier for companies everywhere to be data driven.
Duct Tape Marketing
JULY 21, 2022
Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. It was 2003. Image Source.
Duct Tape Marketing
DECEMBER 24, 2019
Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link.
ConversionXL
FEBRUARY 5, 2013
If you run an e-commerce site, you want to see which channels are performing the best. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). E-commerce report.
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