Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

mashable.com

JANUARY 23, 2012

Subscribe to the Business channel. The first step is to get to a CPA or attorney with strong TAX background to avoid a minefield. I know…having been a CPA for thirty years. viral video. Open forum. 42 followers. Corporations. 5 followers. For more Business coverage. Follow Mashable Business. Flag this comment.

LLC 68

LLC Technical Review Social Media Startup 68

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

MAY 21, 2019

Lots of marketers are getting in on the video trend, but why not take it a step further and take advantage of live video on your social channels ? Send an email out to your mailing list inviting them to participate, and promote the session on your social channels in advance. But that doesn’t mean the CPA can’t have a little bit of fun!

Social Media 77

Social Media Media CPA Channel 77