Channel Customer Development Early Stage Vertical 
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Nothing I couldn’t fix. I took the job.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
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Steve Blank
MAY 22, 2009
Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. You are correct all channels, web or otherwise, need to generate awareness and leads. Go to trade shows like it matters.
Steve Blank
JUNE 5, 2009
You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process. Employ customer development.
Steve Blank
AUGUST 20, 2009
Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. That’s why early stage companies aren’t run by accountants with spreadsheets.
Steve Blank
AUGUST 27, 2009
Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Building the sales channel and supporting the marketing can burn a lot of cash.
Steve Blank
JULY 9, 2009
I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. Don’t confuse your passion for your tools with why your customers will buy your product.
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