Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76