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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. David: Absolutely.

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