Hearpreneur

JANUARY 12, 2018

Ellison Eyewear offers designer quality sunglasses made in Greece using Italian components. Aristotle Loumis was born in Greece and grew up in Chicago, one of 8 children raised by a single parent. Aristotle still splits time between, Greece, Iowa, and Chicago, and refers to himself as “Greek born, city raised, and corn fed.”

Greece 49

Greece Iowa Nicaragua Chicago 49

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.

Silicon Valley 269

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ReadWriteStart

DECEMBER 8, 2011

Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. And to engage effectively with them, we need to reach them through all those various channels. There are many ad networks that offer very low monetization rates and take a large sales commission.

Greece 116

Greece Entrepreneur India Silicon Valley 116

www.ere.net

JULY 15, 2012

It might surprise you to know that the average recruiter cannot name the distinct steps in the recruiting process, nor the goals or common failure points for each step. Common reason for failure: omitting this step altogether and deploying employment branding and recruitment marketing to channels that are easiest to deploy to.

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