ConversionXL

SEPTEMBER 28, 2017

On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. This can be like number of checkout visits, pageviews per user, cart adds, etc. Which metrics are not KPIs? Impossible to say.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 29, 2013

Page views. Give me more page views, more and more and more! Horrible landing pages. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. Checkout the number of Likes each has. All you need to do is fix the bounce rate. Impressions.

Metrics 166

Metrics Marketing Search SEO 166