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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: .

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10 Ways to Tell if Your Content Marketing Efforts are Paying Off

Duct Tape Marketing

The point is that in an age when even the kid selling lemonade on a street corner has his own YouTube channel, you had better believe that you need to be producing good content—and lots of it—if you want to stand out. Or did podcasting come before vlogging? The bar has been moving so fast that it’s all become a blur.