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Three Reasons Google Analytics is Worthless for Small Business

Duct Tape Marketing

After all, you’re not an internet marketing expert, you’re a local business owner. Chances are you didn’t even know that over half of all internet traffic isn’t even humans , much less know that you had to do something to filter it out. Perhaps you were trying to give thousands of internet marketing bloggers something to write about.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently.

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Ten Steps to Starting a Podcast

Duct Tape Marketing

Ironically, the truth is exactly the opposite—writing a keyword-rich blog post optimized for internet search actually requires more technical skill (in terms of knowledge of SEO best practices) and more time than producing a good podcast episode.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

It’s a proverb as old as the internet, probably older. In her own post on how to build an email list , Justine Jordan suggests three ways to do this. If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. It’s also true. And more relevant than ever.

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Five Essential Elements of a Terrible Small Business Ad

Duct Tape Marketing

before the internet—people would use this printed directory to look up the contact information of local businesses they wanted to get in touch with. Kevin Jordan is a small business marketing consultant and member of the Duct Tape Marketing Consultant Network. I have been told that in ancient times—i.e.,

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10 Ways to Tell if Your Content Marketing Efforts are Paying Off

Duct Tape Marketing

I include it on this list because it’s an indication of how well your content is being promoted and shared across the internet. Kevin Jordan is a Certified Duct Tape Marketing Consultant, founder of Redpoint Marketing Consultants and Co-Author of the new book The Small Business Owner’s Guide to Local Lead Generation.