ConversionXL

JANUARY 30, 2013

Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. That way when your leads are finally in the buying phase they already have the answers to their questions that normally come up.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you. Increase options and redemptions.

Marketing 51

Marketing Redemption Channel SMS 51

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Not that hard.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

From step five on you were likely already delivering some multi-channel value for your company. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). It is a part of multi-channel analytics chapter. Multi-channel measurement and optimization.

Analytics 165

Analytics Marketing Channel Metrics 165