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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events.

Demand 95
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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

CEM/CXM: SOFTWARE OR STRATEGY. The criticism that CEM is a business strategy more than a product category holds a lot of water, but with few exceptions the entire enterprise software category reflects business strategies that are enhanced by technology? First let us take a look at this thing called CXM really is.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Because of this, hidden channels are often overlooked. Events (e.g., Far from it.

B2B 103
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds.

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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

Was doing some side work for a car dealership and another gentleman came by that car dealership just asking, hey, do you know any software developers that can help me with this project, and that car dealership basically made the connection and I was the technical co-founder that somebody else was looking for. Matt Watson: Yeah.