ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

AUGUST 13, 2019

It’s only by starting at the bottom of the funnel, Fransen says, that companies can find out how many opportunities, leads, trials, Marketing Qualified Leads (MQLs), traffic, and campaigns they need for one deal/sale. Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them.

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company.

Software 93

Software Churn Rate eCommerce Flash 93

David Teten

DECEMBER 3, 2019

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” 3) Raise capital. Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78