Churn Rate Dilution PR Sales 
Lightspeed Venture Partners
NOVEMBER 19, 2012
The company launched six months ago and so far has grown to 110 subscribers, with all customer acquisition coming from PR and referrals. They are seeing an 85% monthly renewal rate. They talked about a referral program, as well as direct sales. With a 15% churn rate, that suggests about $7 in lifetime value.
Both Sides of the Table
MAY 7, 2016
From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Your churn rates are too high. But building a successful startup is hard.
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