Churn Rate Elevator Pitch Revenue Software 
Up and Running
FEBRUARY 12, 2019
For example, here’s an appropriately detailed financial forecast for a SaaS (software as a service) business: We leverage the site traffic and customer base of partners A, B, and C. percent average conversion rate. 5 percent monthly churn rate. 160 is average revenue per user (ARPU). 5 percent monthly churn rate.
ConversionXL
NOVEMBER 17, 2022
In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS).
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